Loggins Promotion - Commercial Radio Test Results
10th Degree
Primary Response (Strongest Response)
Bad Dream ****
Love And Shadown ****
You'll See ****
Why Can't You Feel It ****
Secondary Response
Run In The Shadow ***
Take A Ride **
I've Got To Know **
We'll Leave **
Love That I Found *
Description and Definition of Commercial Radio Tests
All tests were done within the commercial mainstream radio markets. Radio stations participating in test are commercially reporting radio stations to NMW (New Music Weekly), FMQB (FM Quarterback), BDS (Billboard), Music Row and R&R (Radio & Records).
Purpose of test: To provide contrasting and supplementary data based on actual radio testing research. Loggins Promotion provides objective test data from the mainstream demographic. Conventional mainstream charts are composed of programmer opinions based on research or personal taste; Music industry national charts show what music mainstream audiences are exposed to, not necessarily what they prefer. These tests are not a test of familiarity, but a test of music acceptability to the target audiences.
Cause of test: It may reveal programmer enthusiasm, or potential of substantial airplay with promotional efforts. Appealing singles are often overlooked by program directors, which in turn are overlooked by listeners. A promotion campaign of your music secures regular rotation of your music, which in turn charts your single nationwide.
Ratings: Ratings are based upon a one, two, three and four star basis. We strongly recommend promoting songs with three or four star rating; they have great potential to become a "standard" for the target audience and with target radio stations. Songs with a two star rating aren't as strong, but have solid programming value, and we also do recommend promoting them as "follow up" singles or at least re-testing at a later date. Songs testing one star are "borderline", few negatives, but few positives at this point. These singles are worth keeping around for possible re-testing.
Loggins Promotion - Commercial Radio Test Results (Nov 27, 2006)
Loggins Promotion - Loggins Promotion (Nov 27, 2006)
Loggins Promotion - Commercial Radio Test Results
10th Degree
Primary Response (Strongest Response)
Bad Dream ****
Love And Shadown ****
You'll See ****
Why Can't You Feel It ****
Secondary Response
Run In The Shadow ***
Take A Ride **
I've Got To Know **
We'll Leave **
Love That I Found *
Description and Definition of Commercial Radio Tests
All tests were done within the commercial mainstream radio markets. Radio stations participating in test are commercially reporting radio stations to NMW (New Music Weekly), FMQB (FM Quarterback), BDS (Billboard), Music Row and R&R (Radio & Records).
Purpose of test: To provide contrasting and supplementary data based on actual radio testing research. Loggins Promotion provides objective test data from the mainstream demographic. Conventional mainstream charts are composed of programmer opinions based on research or personal taste; Music industry national charts show what music mainstream audiences are exposed to, not necessarily what they prefer. These tests are not a test of familiarity, but a test of music acceptability to the target audiences.
Cause of test: It may reveal programmer enthusiasm, or potential of substantial airplay with promotional efforts. Appealing singles are often overlooked by program directors, which in turn are overlooked by listeners. A promotion campaign of your music secures regular rotation of your music, which in turn charts your single nationwide.
Ratings: Ratings are based upon a one, two, three and four star basis. We strongly recommend promoting songs with three or four star rating; they have great potential to become a "standard" for the target audience and with target radio stations. Songs with a two star rating aren't as strong, but have solid programming value, and we also do recommend promoting them as "follow up" singles or at least re-testing at a later date. Songs testing one star are "borderline", few negatives, but few positives at this point. These singles are worth keeping around for possible re-testing.
Loggins Promotion - Commercial Radio Test Results (Nov 27, 2006)